Direct Answer
How much does a real estate AI employee cost?
A real estate AI employee usually has two costs: a one-time setup fee and an ongoing monthly management fee. Broqly pricing depends on agency size, channels, conversation volume, and whether you need WhatsApp only or full WhatsApp, email, website, booking, and reporting coverage.
Why It Matters
More booked viewings without hiring more staff.
Broqly is built for agencies that already receive leads but lose revenue when follow-up is slow, inconsistent, or trapped inside different inboxes.
Understand why setup fee and monthly management are separate.
Compare entry, growth, and large-agency needs before applying.
See what should be included beyond basic software access.
Avoid under-scoped tools that create more work for your team.
Done for you service
What pricing should include
You do not buy a tool and figure it out alone. We map your agency, build the system, launch it, and manage it monthly.
Agency mapping and implementation planning before launch.
Custom AI employee setup for your channels and lead sources.
Qualification, booking, and handover workflow configuration.
Dashboard setup for lead visibility and performance tracking.
Launch testing with your team before live traffic.
Monthly management, reporting, and optimization.
How Broqly scopes pricing
We review your agency size
We look at team size, listing volume, lead sources, and the number of channels that need coverage.
We define the first deployment
We decide whether you need WhatsApp only, full channel coverage, booking, property matching, or custom integrations.
We recommend the right plan
We match the scope to Starter, Growth, or Agency OS so you do not overbuy or underbuild.
Common pricing factors
Lead volume
Number of channels
Website chat coverage
Email lead response
Booking complexity
Custom integrations
Pricing models compared
The right fit depends on whether you want another tool, another hire, or a managed system that works every day.
| Option | Best for | Limitation |
|---|---|---|
| Cheap chatbot subscription | Basic Q&A with minimal setup. | Usually leaves configuration, training, conversion strategy, and ongoing improvement to your team. |
| Human staffing | Personal calls, negotiations, and high-touch service. | Expensive to cover 24/7 and multiple lead channels consistently. |
| Broqly managed AI employee | Agencies that want setup, customization, qualification, booking, dashboard, and monthly management. | Costs more than a basic bot because it includes service work and ongoing management. |
FAQ
Common questions agencies ask
Why does Broqly charge a setup fee?
The setup fee covers mapping your agency, configuring channels, building qualification and booking flows, training the knowledge base, testing, and launch support.
What does the monthly fee cover?
The monthly fee covers management, monitoring, reporting, workflow improvements, and ongoing support after the AI employee is live.
Where can I see current Broqly pricing?
The latest plan pricing is on the Broqly pricing page. This page explains how real estate AI employee pricing works and what agencies should compare.
Should I choose the cheapest AI option?
Not if the goal is booked viewings. Cheap tools can be useful, but real estate lead conversion needs setup, qualification, booking, handover, and ongoing improvement.
Related Services
Explore the full Broqly lead response system
Each page explains one part of the managed setup we build for real estate agencies.