Direct Answer
How much does a real estate AI employee cost?
A real estate AI employee usually has two costs: a one-time setup fee and an ongoing monthly management fee. Broqly pricing depends on agency size, channels, conversation volume, and whether you need WhatsApp only or full WhatsApp, email, website, booking, and reporting coverage.
Why It Matters
More booked viewings without hiring more staff.
Broqly is built for agencies that already receive leads but lose revenue when follow-up is slow, inconsistent, or trapped inside different inboxes.
Understand why setup fee and monthly management are separate.
Compare entry, growth, and large-agency needs before applying.
See what should be included beyond basic software access.
Avoid under-scoped tools that create more work for your team.
Done for you service
What pricing should include
You do not buy a tool and figure it out alone. We map your agency, build the system, launch it, and manage it monthly.
Agency mapping and implementation planning before launch.
Custom AI employee setup for your channels and lead sources.
Qualification, booking, and handover workflow configuration.
Dashboard setup for lead visibility and performance tracking.
Launch testing with your team before live traffic.
Monthly management, reporting, and optimization.
How Broqly scopes pricing
We review your agency size
We look at team size, listing volume, lead sources, and the number of channels that need coverage.
We define the first deployment
We decide whether you need WhatsApp only, full channel coverage, booking, property matching, or custom integrations.
We define the monthly service scope
We tailor a custom monthly package matching your listing velocity and channel volume so you do not overpay or underbuild.
Common pricing factors
Listing video volume per month
Active lead inquiry volume
Number of channels (WhatsApp, Instagram, Web)
Booking complexity & calendar sync
CRM or spreadsheet integrations
Multi-agent lead routing
Pricing models compared
The right fit depends on whether you want another tool, another hire, or a managed system that works every day.
| Option | Best for | Limitation |
|---|---|---|
| Cheap chatbot subscription | Basic generic Q&A with DIY setup. | Leaves configuration, prompt tuning, conversion logic, and troubleshooting to your team with no video production. |
| In-house staffing or VA | Manual calls and high-touch physical tasks. | High monthly payroll, training turnover, and impossible to cover 24/7 night/weekend replies in under 2 minutes. |
| Broqly Managed System | Agencies wanting a turnkey listing-to-viewing system: cinematic listing videos + 24/7 AI employee with ongoing optimization. | Higher investment than a self-serve software tool because it is a fully managed service. |
FAQ
Common questions agencies ask
Why does Broqly charge a setup fee?
The setup fee covers mapping your agency, configuring channels, building qualification and booking flows, training the knowledge base on your properties, and rigorous launch testing.
What does the monthly fee cover?
The monthly fee covers ongoing listing video production, 24/7 AI employee monitoring, prompt optimizations, calendar management, and monthly performance reports.
How do I receive a custom quote for my agency?
Because Broqly delivers a done-for-you service tailored to your monthly listing volume, we provide a transparent, fixed quote during a 15-minute strategy call after evaluating your agency goals.
Should I choose the cheapest AI option?
Not if your goal is booked viewings and sold listings. Cheap DIY bots fail to qualify serious buyers and do nothing to create viral listing content.
Related Services
Explore the full Broqly lead response system
Each page explains one part of the managed setup we build for real estate agencies.